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Branding

Trumbull-Brayman Montgomery Locks and Dam

Joint Venture Logo Design

The Montgomery Locks and Dam project is one of the largest Brayman Construction has won. As teams prepare to begin work, my role was to create a logo for use across various project materials - letterhead, envelopes, apparel embroidery, and more. The goal was for the logo to put a larger focus on the project rather than the joint venture. I began with sketches, then developed digitized versions in Illustrator. After review by project executives, the patch-style design was selected as the final logo.

BHC and Affiliates Brand Guidelines

Brand Guidelines Documentation

My role involved documenting and organizing the brand guidelines for Brayman and some of its affiliates. Using Adobe InDesign, I designed a series of reference documents to support future projects, ensuring consistency and alignment across all teams.

Brayman Construction Corporation is affiliated with seven companies: Advanced Construction Robotics, Advantage Steel and Construction, AirQuest Aviation, Brayman Precast, Specialty Underwater Services (SUS), Tunstall Engineering Group, and Villa Tatutina. The Marketing team at Brayman oversees the marketing efforts for all eight companies, each with its own distinct brand and target audience.

ACADEMIC PROJECT: Baby Scoops

Packaging Design

When I attended Duquesne University, we completed a project in my Sophomore year that required each person to come up with a new company and creating packaging paired with a marketing strategy behind it. As an ice cream lover, I created a company adjacent to Nestle Dibs called Baby Scoops. I desired a fun and creative design that stood out from other ice cream packages. I used Adobe Illustrator to bring my hand-drawn sketches to life and Adobe Photoshop to mock up the design. As this began my skills and knowledge in the design space, I am proud to see where I started and how far I have come. My designs, mockups, and print production skills have exponentially grown since my education and I am excited to see them only get better.

Baby Scoops packaging presentation slide

Want to see and discuss more branding?

© 2026 Devyn McLaughlin

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