Marketing Collateral
Pre-Apprenticeship Brochure
Custom Die-Cut Brochure
In collaborating with the Safety department, we developed a brochure for promoting our Pre-Apprenticeship Program at college fairs for high school students. The concept is a tri-fold pamphlet designed in the shape of a safety vest. Since this requires a custom die-cut, I spent time creating physical mockups to determine the appropriate size, taking into account bleed, margins, and vendor specifications. I was also in contact with vendors to gather pricing and coordinate logistics such as size, color, and the die’s long-term use. The brochure content was provided by the Safety team and has been reworked into a more infographic-style layout to better engage the target audience. I’ve enjoyed designing the graphics and was especially excited to learn a new photo editing technique - brutalism. After working through a few sets of revisions, the brochure was printed in a large batch and the final product was exciting to receive for both the Safety team and me.
Brayman and SUS Holiday Cards 2025
Greeting Card Design
During the holiday season, Brayman and SUS Business Development Teams like to send out greeting cards to notable clients. The desire was something seasonal, inclusive, and within each companies' branding. The BCC cards would be included with a small gift. I created these cards for the first time in 2024 for a quick turnaround project. For 2025, I received a more substantial notice, which allowed me to use more of my skills, time, and effort. Working in mostly construction designs from day-to-day, the holiday cards excite me because I have a chance to bring in another side of my creativity. I immediately thought of the idea to create the 5" x 7" card as the top of a present for Brayman. Since the year prior was the same card for both companies, I was delighted to make a separate design for SUS. Planning out the pattern for the sweater in a sketch helped when laying out the texture/design from scratch in Illustrator. My favorite touch is the brand patch in the corner. I used Illustrator to complete both of these projects and collaborated with vendors for printing specifications, pricing, and production.
SUS Corporate Capabilities Book
Company Information Book
After the success of Brayman Construction's Corporate Capabilities book, I was tasked with creating a similar publication for SUS. The scope of the project evolved several times, beginning as an 8"x8" book, then expanding to include additional pages, transitioning to a letter-size format with unlimited pages for digital use, and ultimately resulting in both a digital version and a printed 9.5"x8" book. Using Adobe InDesign for layout and Adobe Illustrator for custom designs, I remained adaptable throughout the process, updating content as needed. I also collaborated with a vendor to finalize sizing, paper options, quotes, coating, and production details. The finished books are now used by SUS at trade fairs and client meetings, while the digital version is shared to highlight their capabilities.
